BRAIN 双语文章
BRAIN bilingual article
🤖 GenAI如何影响创作？《BRAIN》最新研究探讨马来西亚媒体专业学生的AI应用体验！ 视频文稿
🤖 GenAI & Creativity: Malaysian Media Students' Perception of AI Tools in Content Creation
大家好！欢迎关注《BRAIN》期刊！今天为您解读发表于2026年7月的最新研究，探讨生成式 AI 对马来西亚媒体专业学生认知与创意的影响。
研究显示，高达 91% 的学生会在缺乏灵感时使用 ChatGPT，主要用于头脑风暴、生成提纲和辅助调研。绝大多数学生认为 AI 提升了创作效率并改善了内容质量。
然而，大家也表达了对过度依赖、独立思考能力下降以及内容真实性的担忧。研究强调：只有在学生保持批判性思维和创作主导权的前提下，GenAI 才能发挥最大的教育价值！
关注《BRAIN》期刊，带您探索更多人工智能与认知科学的前沿成果！
Hi everyone! Welcome to another research highlight from the BRAIN journal! Today, we're diving into a study published in July 2026 on how Generative AI impacts cognitive and creative outcomes among Malaysian media students.
The findings reveal that 91% of students turn to ChatGPT when facing creative blocks, primarily using it for brainstorming, outlining, and research. Most respondents noted improved efficiency and content quality.
However, students also raised concerns regarding over-reliance, reduced original thinking, and content accuracy. The study concludes that GenAI is most valuable when students actively evaluate AI outputs while retaining creative agency.
Stay tuned to BRAIN for more insights at the intersection of AI, neuroscience, and education!