BRAIN · AI Knowledge Graph

Analysis of Consumer Decision on E-Commerce Platforms with Video Advertising and Brain Data

Interactive knowledge graph of EEG-based neuromarketing, video-advertising quality, frontal brain activity, Mean Absolute Value and Shannon Entropy features, beta and gamma sub-bands, purchase-intention classification, ROC thresholds, ethical implications, and future directions.

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AI-assisted semantic representation derived from the published article. Intended for research discovery and education.