Case Study: The Importance of the Bucovina Region as a Tourist Attraction

Abstract

This study aims to evaluate the tourism potential of the Bucovina region through statistical research using a questionnaire-based survey. By analysing responses from 100 tourists, both domestic and international, the study identifies key factors influencing tourism in Bucovina, as well as tourist behaviour and preferences. Findings indicate that tourist attractions (38%) and traditional cuisine (33%) are the main reasons for visiting, while most tourists (60%) were visiting Bucovina for the first time. The study also highlights that social media and personal recommendations are the most effective marketing tools, whereas print media has significantly declined in influence. The analysis of tourist profiles reveals that the typical visitor is aged 24-50, married, and employed without higher education, staying predominantly in hotels or guesthouses. The study concludes that Bucovina has high tourism potential, currently underutilised, requiring greater investment and development to attract more visitors and enhance economic benefits for the region.