BRAIN. Broad Research in Artificial Intelligence and Neuroscience

Volume: 14 | Issue: 3

Modern Web Design and Blog Design: Virtual Reality and Augmented Reality

Rada Mykhailova - Doctor of Art Criticism, Full Professor, Professor at the Interior Design and Furniture Design Department, Kyiv National University of Technologies and Design, ORCID ID: https://orcid.org/0000-0002-7264-0205 (RO), Oksana Abramova - Candidate of Pedagogical Sciences, Associate Professor of the Department of Technology and Professional Education, Volodymyr Vynnychenko Central Ukrainian State University, ORCID ID: https://orcid.org/0000-0003-1802-8274 (), Nataliia Kravchenko - PhD in Fine Arts, Associate Professors, Head of the Department of Design Graphic, Faculty of Design, National University of Technologies and Design, ORCID ID: https://orcid.org/0000-0002-7632-0794 (), Inna Petrova - Doctor of Historical Sciences, Associate Professor, Professor of the Department of Graphic Design, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, ORCID ID: https://orcid.org/0000-0001-9095-1931 (), Ivan Nebesnyk - Candidate of Science in Art Critisism, Associate Professor at the Department of Design, Head of the Department of Design, Faculty of Decorative arts and Design, Transcarpathian Academy of Arts, ORCID ID: https://orcid.org/0000-0003-3931-5221 (), Maryna Sofilkanych - Doctor of philosophy Degree, Associate Professor at the Department of Culture and Social Sciences and Humanities, Dean of the Faculty of Decorative arts and Design, Transcarpathian Academy of Arts, ORCID ID: https://orcid.org/0000-0002-6793-4807 (),

Abstract

The article is a reflection of research on web design and blog design in modern society. The work considers the relevance of learning the basics of designing a network information resource in the system of art education, analyzes the composition of its main functions and tasks. The study also highlights the main stages of designing a website, reveals their content and essence, forms an understanding of the aspects of brain activity in the perception of virtual and augmented reality, determines the neuropsychological factor of reality perception in the conditions of the information society. The phenomenon of web design is considered in the context of the cultural and professional activity of a professional specialist in the artistic design of the aesthetic appearance of the elements of the subject environment. According to researchers, web design has a significant impact on the level of aesthetic culture of various categories of the modern Internet audience, their visual thinking and worldview. An important factor in the formation of a new worldview is the intensive development of information and communication technologies, which cover all spheres of human activity. Accordingly, new needs arose in the formation of space for human life activities and human perception of the virtual world. Web design and blog design are new manifestations of the realization of personality in combination with information and communication technologies. Web design models space and projects a virtual world. Theoretical and methodological approaches are formed in the article based on the research of scientists in the field of art and the latest information technologies. Scientific, research and explanatory methods were used to achieve the goal. The purpose of the study is to determine the neuropsychological factor in the perception of virtual and augmented reality, in particular in Web design and blog design. The results of the study do not exhaust all possibilities, but they are sufficient for determining the most important priorities of human activity in the information space.

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