Abstract
The question of in which spheres of life neurotechnologies can be used is becoming increasingly relevant. New neurotechnologies are already finding application in medicine, marketing, education and scientific research. At the same time, the potential use of various neurotechnologies in such an important sphere of human life as professional activity remains practically unexplored. The article highlights neurotechnologies that can be used in the process of personality development, identifies problems that arise at different stages of this process and can be addressed with the help of neurotechnologies, investigates their impact on the duration and content of professional development, and identifies ethical and psychological problems that may arise as a result of their use. The article introduces a new concept of neurosocial development and analyses the relationship between neurosocial technologies and artificial intelligence technologies. The findings suggest that trust in new technologies requires the study of such phenomena as the digital ego, group forms of neurosocial behaviour, and neurosocial intelligence.