The advertisements prepare to the products they recommend a rich symbolic life. What  symbolic breadth can be bestowed to a product? Do different product categories require different
symbolic breadths? For some products, creatives want to eliminate every hesitation in the  interpretation of the proposed meanings; for others, by the contrary, they propose blurred readings,  content-nebulas (U. Eco).

Advertising witnesses different symbolizing modes. The advertisements for fragrance  prefer modes which, deploying content-nebulas, ask their readers to give several — and complex —  interpretations. The paper presents an interpretation of an advertisement for Boucheron's Jaïpur
(the 1990s) and proposes another.

Keywords: symbolic relationship, positioning, values, icons

The objective of research is to empirically examine the influence of organizational  commitment and motivation in the relationship between budget participation and managerial
performance of Provincial Government Agencies (SKPA) of Aceh Province.

Total samples used in this study were 92 respondents who were in the position of Echelon III  and IV in SKPA of Aceh Province. The data source of this study was primary data obtained through  the distribution of a questionnaire to the selected respondents. The collected data were analyzed by  using Path Analysis Method.

The result of the study indicated that the organizational commitment, motivation, and budget  participation have a significant influence on the managerial performance both simultaneously and  partially. However, the organizational commitment and motivation did not mediate the relationship
between budget participation and managerial performance.

Keywords: Managerial Performance, Budget Participation, Organizational Commitment,  Motivation

The purpose of this research is to examine the influence of utilization of information  technology, internal control system, and regional financial accounting system on the performance of  city government agencies in Banda Aceh city government, Indonesia.

The population of the research is 39 city government agencies (SKPK) of Banda Aceh and by using the simple random sampling technique, it is selected 28 agencies within city government  as a sample and employed 84 persons as respondents. The primary data of this research are
collected by using questionnaire and analyzed by using the multiple regression regresion method  with a SPSS application software.

The result shows that perceived by simultaneously statistical test indicated that the  utilization of information technology, internal control system and implementation of regional
financial accounting system have a significant positive effect on the performance of city  government agency. Similarly, tested partially, utilization of information technology, internal
control system, and implementation of the regional financial accounting system also have a  significant positive effect on the performance of city government agencies in the city government of  Banda Aceh, Indonesia.

Keywords: Information Technology, Internal Control System, Regional Financial  Accounting System, and Performance of City Governance.

The fire occurred at the #Colectiv Club in the Romanian capital city, Bucharest, on October 31st, 2015 and caused 64 deaths. The reactions of all public institutions, which should have provided explanations to the public opinion, were delayed and incomplete. The aim of this study is to explain the role played by the social media, especially Facebook, in the events that followed the tragedy at "˜Colectiv' Club. Summarizing the literature, we are going to illustrate how Romanian citizens have turned to social media as a channel which managed to: a) provide reliable information in real time about the unfortunate event, b) organize protests against the political actors held responsible and c) rally people and the medical or financial resources necessary either for the proper treatment of the people hospitalized in Romania or for moving them in hospitals abroad. The protests involving tens of thousands of people in all major cities, being directed against the political class considered corrupt were organized and promoted in the social media and led to the resignation of the government held responsible for the tragedy at the club.

Keywords: social media, anti-corruption, Romania, 2015, 2.0 protests, framing theory