BRAND

BRAND, volume 9, issue 1, 2018

BRAND, volume 9, issue 1, 2018

Table of Contents

Illustrated abstracts

Articles

First pages of BRAND vol. 9, issue 1 (2018)

Bogdan Patrut (RO)

pp. 1-6

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1

On Grammatical Metaphor in Business English Negotiation

Fanyu Mao (CN), Shougang Zhang (HU)

pp. 7-12

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2

Evaluation on GE’s Core Competence

Liang Tan (CN), Peijin Li (CN)

pp. 13-25

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3

The Effect of Book-Tax Difference, Accrual Cash Flow and Good Corporate Governance on Earnings Persistence of Manufacturing Companies Listed on IDX in 2010-2014

Aida Yulia (ID), Intan Zahratul (ID), Rulfag M. Daud (ID), Linda . (ID)

pp. 26-38

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4

Oral Tactics in Principled Negotiation Based on AIDA Model

Milan Constantinovits (HU), Shougang Zhang (CN)

pp. 39-45

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5

An Evaluation of the Performances of Foreign Capital Trade Companies in Bist and the Sustainability Index through the TOPSIS Method

Samuray Karaca (TR), Ahmet Karaca (TR)

pp. 46-64

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