Combining Theory with Practical Skills in Social Research. An example that Involved Master Students in a Research on Reading Habits

Abstract

Working with university students in social sciences often involves creative ideas, a wide documentation, field research abilities and so on. In this article we intend to present a specific didactic project put into practice with master students in Public Relations and Advertising during one semester of the module called Research techniques. We organised all the activities in order to make an action research with returning of inquiry findings. All the students were involved in each stage of the project starting from the initial questions and all the way to general reports. Finally, they participated in a public conference where they presented some of the important results.