Folklore Texts in the Context of Historical and Cultural Environment: Neurobiological Influence

Svitlana Boroditsa, Tetiana Skuratko, Olena Vovk, Kateryna Yesypovych, Iryna Volkova, Olga Maslo


The article clarifies the basic definitions of current folklore science, defines the range of terminological borrowings from the conceptosphere "postmodernism". The article considers the term post-folklore as having a neurobiological influence, since reading works of post-folklore is a complex neurophysiological process during which the brain scans and decodes symbols and their combinations connected by phonetic, semantic and syntactic rules, discovering the meaning encoded in them, including modern urban folklore and a fundamentally new type of folk art - Internet folklore (netlore). The possibility to describe folklore phenomena in terms of post-, analogy with postmodern phenomena, has certain grounds. Thus, the postmodern exaltation of the reader, which destroys the precedence of meaning and constitutes the latter in the process of reading, finds correspondence in the multivariantism of folklore. Since postmodernism and post-folklore are united by chronological frameworks, we consider literary and folklore texts in the context of historical and cultural environment in which they appeared, we find their neuroinfluence on the personality. The analysis of the postmodern discourse shows that an important principle of its principle is the neuroinfluence in acquaintance with the works of folklore, the interactive code. New forms of disseminating and receiving information in today's society determine new forms of its non-specialized - folklore - translation.



Internet folklore; network folklore; virtual folklore; neurobiological influence; discursive interference

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